Culture & Values
We are Shepherdtech.
In 2023, Sun founded the Shepherdtech Group — an expression of the founder's innovative spirit and his vision of bringing local start-up brands from Taiwan to a global stage. By sharing resources and supply chains, its people thrive on the power of collaboration, making the whole greater than the sum of its parts.
The name Shepherdtech draws inspiration from the combination of "Shepherd" and "Technology." "Shepherd" symbolizes leadership, guardianship, and mutual trust — values the group holds dear, enabling it to meet market challenges with innovation and to maintain trusting relationships with partners and customers alike. "Technology" represents modern scientific management and innovation that keep the group one step ahead.
"We believe that through dedication, hard work, and innovative thinking, we can make the world a better place."
— Sun, the founder of the Shepherdtech group
P.E.T.S.
is our value. It's in our DNA.
We firmly believe that values are deeply ingrained in the DNA of every Shepherdtech partner, guiding our daily decisions and actions. Based on the "P.E.T.S." acronym, encompassing values at the individual, team, and corporate levels, the Shepherdtech Group remains committed to its pet-loving origins.
Proactive
Focused on problem-finding and problem-solving proactively
Extreme
Committed to continuous
improvement and pursuing the ultimate goal
Teamwork
Empowering the team and
working collaboratively to achieve shared goals
Sustainability
Committed to sustainable management practices that create a positive social impact
Our Commitment
From regular giving to flexible relief, from employment support to cross-border rescue.
We believe real value lives not only in our products, but also in how we give back to society and the planet.
SAR DOGS
Long-term support for the search-and-rescue dogs on the front line.
ANIMAL SHELTERS
Supporting adoptions with "Dowry Litter" and welfare supplies.
INCLUSION
Supporting employment for youth with disabilities in sheltered workshops.
CROSS-BORDER
Providing care supplies when cross-border disasters strike.
The Story Behind Our Logo
Rendered in blue to embody the spirit of innovation in technology, the Shepherdtech Group logo brings together a river and a flying wheel — a design that represents the iterative and hard-won journey of the group's progression.
The logo also incorporates the initial letters of "Shepherd," "Group," and "Leadership," symbolizing a multiplying effect unique to the mark and reinforcing the meaning behind the Shepherdtech name.
The Founder
We keep asking what's still unsolved — because every question is a chance to make life better.