Taiwan’s top pet food conglomerate, Shepherd Group—home to the flagship brand DogCatStar—is actively expanding its workforce and defining a new standard for pet-inclusive workplace culture in Taiwan.

Scaling for Market Demand

With Taiwan’s pet industry booming—boosted by rising pet ownership and strong consumer spending—market demand has prompted rapid growth across the sector. Shepherd Group recently announced a large-scale recruitment drive, seeking dozens of professionals across roles in marketing, e-commerce operations, software engineering, product R&D, and logistics to support its expanding operations.

A Workspace Built for Pets and People

DogCatStar is redefining office culture with its pet-friendly workplace model. Employees are welcome to bring their pets to work, and the company has created dedicated spaces for them: at its Hsinchu headquarters, a 17-ping (≈56 m²) cat room features nine individual rest areas, offering quieter zones for more introverted cats and dogs. This design promotes comfort for both pets and staff, improving productivity and well-being.

Viral Employer Branding and Strong Culture

Short-form video content reflecting the company’s young, energetic culture—especially a shaved-head CEO dancing in the company’s annual team video—has garnered millions of views online. The success has elevated DogCatStar’s visibility, turning it into a top employer brand among innovation-driven talent in the pet industry.

Growth, Innovation & Global Vision

Shepherd Group has grown to employ around 400 people and claim market-leading status in Taiwan’s pet food segment. Through continuous digital transformation and product innovation, annual overseas revenue is growing at over 50%, and the company has expanded into seven international markets, including North America and Southeast Asia.

DogCatStar leads with premium innovations—launching Asia’s first gelatin-free wet food and holding Taiwan’s top market share in canned pet food and cat litter. The group’s new state-of-the-art factory in Taoyuan’s Xinwu district is Taiwan’s first pet food facility to earn both ISO 14001 and ISO 22000 certifications for environmental and food safety standards.

Conclusion

By integrating pet-friendly values into its corporate DNA and expanding team size across core functions, Shepherd Group and DogCatStar are setting benchmarks for workplace innovation and talent attraction in Taiwan’s pet industry. The company’s approach not only reflects market leadership but also positions itself as an employer of choice for professionals seeking purpose-driven work—and a desk that welcomes pets.