Global Recognition & Market Success
Proven in the Market
Manufacturing capability is only part of the story. Through our own brands, we bring products directly into competitive consumer markets, where they are tested by real-world expectations—from cat parents and retailers to media and pet industry professionals.
Lady N, our U.S. cat litter brand, represents this market-facing side of our business. Since entering the United States in 2023, the brand has expanded across major e-commerce channels, built direct relationships with cat parents, participated in leading U.S. pet industry events, and earned recognition for product innovation.
These experiences give our team firsthand insight into how pet care products are discovered, evaluated, adopted, and ultimately succeed in the market.
From Manufacturing
Expertise to a U.S.
Consumer Brand
Lady N is our cat litter brand, launched in the U.S. in 2023 to bring our manufacturing and product innovation capabilities directly to consumers.
Entering the U.S. market meant more than simply exporting an existing product. From product formats and functionality to packaging, positioning, and communication, Lady N was developed around the needs and behaviors of U.S. cat parents.
Operating our own consumer brand also puts our team directly in the market. Through e-commerce, retail, trade shows, consumer events, creator partnerships, media engagement, and customer feedback, we gain firsthand visibility into changing consumer expectations and category trends.
From Manufacturing Expertise to a U.S. Consumer Brand
Lady N is our cat litter brand, launched in the U.S. in 2023 to bring our manufacturing and product innovation capabilities directly to consumers.
Entering the U.S. market meant more than simply exporting an existing product. From product formats and functionality to packaging, positioning, and communication, Lady N was developed around the needs and behaviors of U.S. cat parents.
Operating our own consumer brand also puts our team directly in the market. Through e-commerce, retail, trade shows, consumer events, creator partnerships, media engagement, and customer feedback, we gain firsthand visibility into changing consumer expectations and category trends.
U.S. Market Growth
Since launching in 2023, Lady N has developed a growing multi-channel presence in the U.S. pet market.
Expanding Distribution
Lady N entered the U.S. market through Amazon in August 2023 and expanded to Chewy in March 2026, alongside the brand’s official online store.
Together, these channels give Lady N a growing presence across major pet and e-commerce platforms while providing direct insight into consumer purchasing behavior and channel dynamics.
Growing Consumer Adoption
Commercial growth has accelerated alongside the brand’s expanding market presence.
2025
Approximately
3×
2024 sales
2026
On track to reach approximately
2×
2025 sales
Monthly volume
Monthly sales volume across channels
7,500+
Units
This continued growth provides measurable market validation as Lady N expands its footprint in the United States.
Market Milestones
2023 — Entering the U.S. Market
August 2023 — U.S. Launch
Lady N officially launched on Amazon, marking the brand’s entry into the U.S. pet care market.
Supporting Cats in Maui
Following the devastating Maui wildfires, Lady N supported Surf Cat Ranch with cat litter donations, beginning an ongoing commitment to supporting rescue and cat welfare organizations.
2024 — Expanding Product Innovation & Cat Parent Education
August 2024 — New Product Launches
Lady N expanded its U.S. portfolio with Pheromone Tofu Litter and Yosemite Tofu Litter, introducing new solutions developed around feline well-being and everyday litter care.
October 2024 — Vet-Led Cat Care Education
Lady N partnered with veterinary professionals on educational events attended by 150+ cat parents, connecting professional feline care knowledge with everyday cat ownership.
Expanding Consumer Presence
The brand continued building direct relationships with U.S. cat parents through events including CatCon, POP Cats, and Sea-Meow Con.
2025 — Building Industry Visibility & Community Impact
Lady N continued expanding its presence through consumer events and made its SUPERZOO debut, extending engagement from cat parents and creators to retailers and pet industry professionals.
The brand also gained growing media visibility, including coverage by Pet Age, as its U.S. presence continued to develop.
Lady N expanded its community support by providing cat litter to Alley Cat Project and Hidden Gem Cat Rescue in Seattle, as well as FureverBliss in Los Angeles.
13,227.74 lbs Donated
From 2023 through 2025, Lady N supported four nonprofit and rescue organizations, donating a combined 13,227.74 lbs. of cat litter to cats and organizations in need.
2026 — National Retail Expansion & Industry Recognition
March 2026 — Chewy Launch
Lady N expanded its U.S. e-commerce presence with its official launch on Chewy.
March 2026 — Global Pet Expo Recognition
Lady N made its Global Pet Expo debut and received three honors at the 2026 New Products Showcase, including two Best in Show awards.
Growing Industry & Media Presence
Throughout 2026, Lady N continued engaging with the U.S. pet industry through Global Pet Expo, SUPERZOO, CatCon, and Sea-Meow Con, alongside growing coverage across pet industry, business, and trend publications.
2023 — Entering the U.S. Market
August 2023 — U.S. Launch
Lady N officially launched on Amazon, marking the brand’s entry into the U.S. pet care market.
Supporting Cats in Maui
Following the devastating Maui wildfires, Lady N supported Surf Cat Ranch with cat litter donations, beginning an ongoing commitment to supporting rescue and cat welfare organizations.
2024 — Expanding Product Innovation & Cat Parent Education
August 2024 — New Product Launches
Lady N expanded its U.S. portfolio with Pheromone Tofu Litter and Yosemite Tofu Litter, introducing new solutions developed around feline well-being and everyday litter care.
October 2024 — Vet-Led Cat Care Education
Lady N partnered with veterinary professionals on educational events attended by 150+ cat parents, connecting professional feline care knowledge with everyday cat ownership.
Expanding Consumer Presence
The brand continued building direct relationships with U.S. cat parents through events including CatCon, POP Cats, and Sea-Meow Con.
2025 — Building Industry Visibility & Community Impact
Lady N continued expanding its presence through consumer events and made its SUPERZOO debut, extending engagement from cat parents and creators to retailers and pet industry professionals.
The brand also gained growing media visibility, including coverage by Pet Age, as its U.S. presence continued to develop.
Lady N expanded its community support by providing cat litter to Alley Cat Project and Hidden Gem Cat Rescue in Seattle, as well as FureverBliss in Los Angeles.
13,227.74 lbs Donated
From 2023 through 2025, Lady N supported four nonprofit and rescue organizations, donating a combined 13,227.74 lbs. of cat litter to cats and organizations in need.
2026 — National Retail Expansion & Industry Recognition
March 2026 — Chewy Launch
Lady N expanded its U.S. e-commerce presence with its official launch on Chewy.
March 2026 — Global Pet Expo Recognition
Lady N made its Global Pet Expo debut and received three honors at the 2026 New Products Showcase, including two Best in Show awards.
Growing Industry & Media Presence
Throughout 2026, Lady N continued engaging with the U.S. pet industry through Global Pet Expo, SUPERZOO, CatCon, and Sea-Meow Con, alongside growing coverage across pet industry, business, and trend publications.
Awards & Industry Recognition
Three Honors at Global
Pet Expo 2026
In 2026, Lady N reached an important milestone at Global Pet Expo, one of the leading pet industry trade shows in the United States.
At the 2026 New Products Showcase, Lady N received three awards across cat care, modern pet products, and human-animal bond innovation.
BEST IN SHOW | CAT CATEGORY
Lady N Pheromone Tofu Litter | Standard Box
A functional tofu litter incorporating pheromones received the top honor in the Cat category, recognizing an approach to litter care that extends beyond conventional clumping and odor control.
BEST IN SHOW | MODERN PET CATEGORY
Lady N Infinity Scoop
The patented Infinity Scoop received Best in Show in the Modern Pet category. Its distinctive 8-shaped openings are designed to help pellet litter align vertically and pass through the scoop more efficiently. Patented in Taiwan.
3RD PLACE | HUMAN-ANIMAL BOND BREAKTHROUGH AWARD
Lady N Pheromone Tofu Litter | Standard Box
The Pheromone Tofu Litter also received third place in the Human-Animal Bond Breakthrough category, recognizing product innovation designed around the everyday relationship between cats and their people.
BEST IN SHOW | CAT CATEGORY
Lady N Pheromone Tofu Litter | Standard Box
A functional tofu litter incorporating pheromones received the top honor in the Cat category, recognizing an approach to litter care that extends beyond conventional clumping and odor control.
BEST IN SHOW | MODERN PET CATEGORY
Lady N Infinity Scoop
The patented Infinity Scoop received Best in Show in the Modern Pet category. Its distinctive 8-shaped openings are designed to help pellet litter align vertically and pass through the scoop more efficiently. Patented in Taiwan.
3RD PLACE | HUMAN-ANIMAL BOND BREAKTHROUGH AWARD
Lady N Pheromone Tofu Litter | Standard Box
The Pheromone Tofu Litter also received third place in the Human-Animal Bond Breakthrough category, recognizing product innovation designed around the everyday relationship between cats and their people.
Receiving recognition across three different award categories demonstrates the breadth of Lady N’s product development—from functional cat litter formulations to patented pet care accessories—and provides external industry validation of products already commercialized in the U.S. market.
Growing Media Recognition
As Lady N’s U.S. presence has expanded, the brand and its product innovations have gained coverage across pet industry, business, local, and trend media.
Coverage has included Forbes Vetted, Pet Age, PETS+, The Dallas Morning News, Dallas Innovates, Yahoo Finance, and TrendHunter, with stories spanning product innovation, U.S. market expansion, automatic litter box compatibility, and Lady N’s pheromone-based litter solutions.
This growing visibility has helped introduce Lady N not only to consumers, but also to retailers, distributors, industry professionals, and broader business audiences.
U.S. Industry & Consumer Presence
Connecting with the
Market at Every Level
Lady N maintains an active presence across both major pet industry trade shows and cat-focused consumer events in the United States.
Together, these events allow our team to engage with the market from multiple perspectives—from conversations with retailers, distributors, media, and industry professionals to direct interaction with cat parents.
2026
Global Pet Expo — Orlando, USA
Lady N made its Global Pet Expo debut in 2026, presenting its latest cat litter and pet care innovations to the U.S. pet industry. The brand received three New Products Showcase honors, including two Best in Show awards.
2025-2026
SUPERZOO — Las Vegas, USA
Lady N has participated in SUPERZOO since 2025, showcasing its product portfolio while connecting with retailers, distributors, media, creators, and other pet industry professionals.
2024-2026
CatCon — Pasadena, USA
Three consecutive years of participation have given Lady N opportunities to introduce its products directly to cat parents and engage with one of the largest cat-focused consumer communities in the United States.
2023-2026
Sea-Meow Con — Seattle, USA
Lady N has participated in Sea-Meow Con since entering the U.S. market, maintaining a direct connection with cat parents and the Pacific Northwest cat community.
2024
POP Cats — Portland, USA
Lady N participated in POP Cats in 2024 as part of its growing consumer-facing presence in the U.S. cat community.
2026
Global Pet Expo — Orlando, USA
Lady N made its Global Pet Expo debut in 2026, presenting its latest cat litter and pet care innovations to the U.S. pet industry. The brand received three New Products Showcase honors, including two Best in Show awards.
2025-2026
SUPERZOO — Las Vegas, USA
Lady N has participated in SUPERZOO since 2025, showcasing its product portfolio while connecting with retailers, distributors, media, creators, and other pet industry professionals.
2024-2026
CatCon — Pasadena, USA
Three consecutive years of participation have given Lady N opportunities to introduce its products directly to cat parents and engage with one of the largest cat-focused consumer communities in the United States.
2023-2026
Sea-Meow Con — Seattle, USA
Lady N has participated in Sea-Meow Con since entering the U.S. market, maintaining a direct connection with cat parents and the Pacific Northwest cat community.
2024
POP Cats — Portland, USA
Lady N participated in POP Cats in 2024 as part of its growing consumer-facing presence in the U.S. cat community.
From Market
Presence to
Market Insight
Building a consumer brand in the U.S. gives us something that manufacturing alone cannot: direct exposure to the market.
Every product launch, customer review, retailer conversation, trade show, media interaction, and industry recognition provides another source of real-world feedback.
These experiences strengthen our understanding of what consumers value, what retailers look for, how product categories evolve, and how new ideas perform after they leave the production line.
For our partners, that market experience complements our manufacturing capabilities with a perspective shaped by actually building, launching, and growing pet care products in competitive international markets.